Increasingly, people are embracing collective use as an alternative to individual ownership. Public rental systems provide flexibility and independence within urban environments, transforming the bicycle into a shared resource that facilitates convenient use and enhances productivity.
In contrast, a fixie, for instance, represents an individualised object tailored to the specific needs and riding style of bicycle couriers. It embodies personal expression and self-realisation.
An animated poster illustrates these three distinct levels of bicycle use, aiming to stimulate discourse on the significance of urban cycling within the broader context of the mobility transition.
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